Daniel Matsunaga reveals secret to having the strength to do what’s next after his PBB big win

As a believer in living life to the fullest, ‘Brapanese’ model Daniel Matsunaga regularly does cardio exercises, lifts weights, and participates in a lot of sports like professional football and the Spartan Race, the most difficult obstacle race franchise, whose US competition he wishes to join someday. He also loves to wakeboard and get into the groove of Brazil’s traditional dance Capoeira.

But sports and workout is only a small portion of what makes the Pinoy Big Brother (PBB) grand winner fit and strong. The strength to do all his activities, especially after his recent big win at the reality show, comes from a daily diet that consists of a lot of protein that he gets from his favorite tuna.

“Food diet is very important for me. It gives me the strength to seize whatever opportunity comes my way after winning the top prize in PBB. And for me, the perfect diet mostly consists of high protein tuna from San Marino Tuna Flakes,” Matsunaga said.

Protein, after all, is an essential building block of muscles. The more protein people eat, the more they build and strengthen their muscles, which in turn will allow them to enjoy more activities and live life to the fullest.

“I just love San Marino Tuna Flakes. It’s all natural tuna goodness gives me just that – the strength to do what’s next in my showbiz career and sports engagements,” Matsunaga said.

After introducing a few years back its fresh twist to canned tuna, the “corned tuna,” San Marino has just joined the conventional  canned tuna market with the newly launched tuna flakes line that comes in oil and hot & spicy variants, and in easy-open cans.

Made from freshly-caught tuna with no preservatives, San Marino Tuna Flakes contains the highest level of protein to help build strong muscles so one can make the most out of life and take on #WhatsNewWhatsNext. This makes San Marino Tuna Flakes the perfect choice for health and fitness buffs. On its own or prepared in a variety of dishes like sandwiches and pasta, one can truly enjoy the natural goodness of tuna and the strength that comes with it.

During the launch of Matsunaga as the face of the new San Marino Tuna Flakes, Foodsphere President Jerome Ong said, “We are glad to welcome Daniel as one of our brand endorsers. After all, we created our newest tuna flakes product with millennials like him in mind. San Marino Tuna Flakes will fuel them so that they can do one exciting adventure after another.”

Ong further shared that their newest product is “a dream come true for everyone behind Foodsphere. It captures the essence of how the company has grown stronger and risen higher than ever to achieve its vision of providing total satisfaction to Filipinos through food that nourishes life.”

Present as well in the San Marino Tuna Flakes’ launch are fit & fab celebrities like young basketball superstars Jeric and Jeron Teng, Dela Salle Archers’ Big Man Arnold van Opstal and lady spiker Mika Reyes, hunks Marc Nelson and Victor Basa, actress-models Phoemela Baranda and Bubbles Paraiso, showbiz reporters Ginger Conejero and Divine Lee, showbiz daughter Dani Barretto, and hosts Nikko Ramos and Katz Salao.

Held at the Mercato-Bonifacio Global City in Taguig, the San Marino Tuna Flakes launch event also treated guests and participants to try out exciting activities for free like wall climbing, trapezing, rappelling and win exciting prizes like GoPro cameras and Garmin watches.

J&J Philippines defies common notion with “See the Real Me” teen-powerment advocacy

Campaign challenges the status-quo that to sell one’s products,

one must sacrifice teens’ self-confidence.

MANILA, July 30, 2014 –Johnson & Johnson is pioneering a shift in their marketing philosophy. They are bravely changing the mindset of teen girls who are used to feeling unsure and held back by pimples and menstruation by giving them instead, the confidence and courage to show their real selves-- regardless of the changes happening in their bodies.  

Troubling societal phenomenon

The maker of Modess, Clean & Clear, and Carefree revealed today a troubling global statistic: 75% of adolescents aged 13-19 years old are growing up fearful adults, hesitant to show people who they are and to display their potential because they are afraid of being ridiculed or judged for their appearances. Teens fear that their peers focus on the external, bodily manifestations of puberty like pimples, menstrual leaks, and odors instead of who they are inside and what they can do. As a result, instead of sharing their own thoughts and ideas, having fun, or participating in socio-civic activities that drive personal progress and development, they often choose to tuck their heads in a corner and stay on the sidelines.  

“Our children are growing up in a world where they feel embarrassed and concerned over bodily changes that are actually normal and manageable,” said Gabrielle Solomon, Clean & Clear brand manager. “These teens will grow up thinking that having pimples, wetness, or menstruation stains are embarrassing and that having these prevents them from pursuing the opportunities available to them. They will think that so long as you are not the traditional, flawless kind of beautiful, or if you don’t work hard to hide your flaws, it will be difficult to stand out and show the world the real you.”

Johnson & Johnson recognizes that along with society, pop culture, and other entities, it played a role in propagating this mindset. In order to sell products, most companies paint puberty as scary and taboo in order to drive demand for the products they provide.

As such, J&J Philippines takes a brave stand with its recently launched, pioneering campaign entitled “See the Real Me.” Spearheaded by the company’s teen brands Clean & Clear, Modess, and Carefree, J&J wants to take the lead in correcting this mindset. It wants teens to understand that pimples, oil, menstruation, and wetness are not hindrances, but rather, milestones of a new chapter in their lives and a signal for them to show the world who they are and what they have to offer.

From taboo topic to celebrating puberty

“See The Real Me” takes on this new empowered mindset among teens by providing real role models—teen girls from the 25% of the population who have shown the courage to rise above puberty issues and are not afraid to move forward and show the world who they really are.  The campaign has also unveiled its official, self-titled anthem which aims to unify both segments and inspire them with its message.

J&J also provides platforms to make the campaign easily accessible to teen girls. Through digital media, it will be showing video testimonials about real teens talking about the challenges they encounter and expressing who they really are. And through on-ground efforts, there will be various educational teen programs in-store, as well as the J&J See the Real Me Teen-Powerment School Program. After three decades of partnerships with schools nationwide, J&J elevates its program by going beyond physical education and digging deeper into the psychological, emotional, and social components. This school program will initially go to hundreds of schools in the country, with the drive to help give teens the courage to show their real selves and tell them that puberty isn’t something to be scared of – and, on the contrary, that it should be celebrated.

 

Krissy Villongco, one half of the titular online sensation Krissy and Ericka, and Clean & Clear brand ambassador, said, “J&J goes beyond the movement of increasing self-esteem by giving teens the courage to show their real selves. We’re really happy to be part of this campaign because Filipino teenage girls today need a strong support system. It feels good to know that J&J is making them and their emotional well-being a priority.”

During the official launch event of the campaign at Makati High School, the See the Real Me anthem was debuted and performed by Krissy. Teen psychologist from Cribs Foundation, Aileen Sison talked more about the importance of celebrating puberty and having the courage to say #seetherealme.

For more information, log on to Johnson & Johnson’s brand pages and see how it is inspiring teens to have the courage to #seetherealme: www.facebook.com/cleanclearphilippines

www.facebook.com/ModessAngelsOfficial

www.facebook.com/carefreePH

Karylle is first celebrity endorser of Status Salon

These days, Karylle dabbles into almost everything – singing, hosting, acting, writing, musical theater, songwriting.

She is seen on TV almost everyday hosting the ABS-CBN noontime show “It’s Showtime.” She is also currently promoting her newest album “K,” under PolyEast Records.

She also makes sure that she performs onstage every now and then, Just last weekend, Karylle was one of the performers of the 45^th anniversary show of the Cultural Center of the Phillippines “Musikal,” a historic coming together of more than 200 local theater performers in the country. She reprised her Sita role from last year’s “Rama Hari” revival.

With everything that keeps Karylle busy, the singer-actress-TV host is thankful that STATUS Salon has chosen her to be their first celebrity endorser.

“I really am grateful to STATUS that they gave me their full trust and confidence to be their first celebrity endorser,” says Karylle. “It feels great that I was warmly welcomed by everyone, and I now have STATUS to take care of my hair.”

She adds, “with all my engagements, na siyempre kailangan ayusin yung buhok ko, sometimes it takes a toll on my hair, so ngayon I’m happy na kasi STATUS is there na.”

Karylle, who frequents Quezon City, San Juan, Eastwood and Ortigas areas, also notes that it is good that there is always a STATUS Salon near her always.

STATUS has branches in Tomas Morato, Katipunan, Eastwood San Juan, Robinson’s Galleria plus STATUS Premiere Salon in Acropolis, Makati, and Banawe.

“We really are happy that Karylle is already part of the STATUS Salon family,” says Robina Ko, one of the owners of the salon chain. “Karylle is so beautiful inside and out, and people look up to her because of her intelligence, good heart, and beauty kaya perfect talaga siya for STATUS.”

Roseann Ko, the other owner of STATUS, also adds that, “the launch of Karylle as our endorser also signals our foray into franchising, so it’s really a big step for all of us, and we are thankful that we have Karylle.”

For franchising inquiries, please contact Mr. Paul Vicencio at 0915-8770219.