Something new has just landed on Philippines’
shores, and it’s all set to drive things towards a more interesting direction.
In a world where the medium has become
the message all on its own, the Philippine advertising industry has a new
platform for brands to shine on.
Advertising over
the years
A world that prides itself on being able
to reshape people’s lives, the advertising industry has found ways to subvert
the common avenues of TV, radio and print for more strategic dissemination of
information. Subversion and disruption are keywords for the advertising
industry because with the growing sophistication of the mass market—one that is
just as tech savvy—there is a real need to rise above the noise and clutter.
An inevitable call
for transformation
Since the invention of television in the
1920s, screens are the preferred method for wide-scale distribution of ideas
and messages. History shows us that TV has more than proved its effectiveness
as a great tool for marketing not just products and services, but people and
even beliefs as well— allowing individuals to affect not just their personal
timelines but that of the world’s as well. Art and great thinkers recognized
that the television was the way of getting into people’s minds and hearts. But
when Andy Warhol predicted that “in the future, everyone will get their 15
minutes of fame,” he stumbled unto the underlying power of the internet.
However, nearly a century after it made
big waves and changed the global landscape, television has lost some of its
power to move people. More people are on the internet and on YouTube then there
are still watching their televisions. The screens are different, but the
experience is still the same.
Enter glasses-free 3D screens—a
revolutionary platform that holds big promises for advertising professionals
and companies. Dubbed as the “future platform of advertising,” glasses-free 3D
screens make such an imprint among its audience that multiple studies can do
nothing else but emphasize the marketing value of this selling tool. Because it
redefines the viewing experience. What was once a flat plane is now a living
playground of stories and colors.
“Glasses-free 3D screens leave such a
lasting imprint that studies have shown that it is 10 times more effective more
than regular 2D media,” shares Katrina Bantug, President and CEO of 3D Vizion.
“A US
study discovered that when used in a mall, the sales of the brand featured in
the glasses-free 3D screen went up at least 12% in addition to the store
reporting a 34% increase in consumer traffic.”
Imagine watching your favorite 3D movie.
Only this time, with more realistic, crisp images and minus the hassle of
wearing those bothersome red and blue glasses—glasses-free 3D screens create an
entirely new consumer experience that has yet to be offered by any other media
out there, regardless of their interactive values. Images that pop out of the
screen. Images so realistic, it allows you to perceive and understand the
product as it is.
“We cannot overemphasize how powerful
this new tool is,” explains Katrina Bantug. “Glasses-free 3D is the future not
just of advertising but of viewable media, as a whole. These screens do not
just transport the message; it explains it, in all its glory, using compelling
images that are sure to leave a lasting mark on the minds of the viewers.”
3D Vizion’s
vision
The arrival of glasses-free 3D in the Philippines
certainly opens a whole new era for the advertising industry. Using
ground-breaking system that takes the best of high-definition 2D and combines
it with the latest in 3D technology, a budding company called 3D Vizion is well
on its way to revolutionize the business—putting the country at par with other
first world nations.
“When we decided to pursue this, we had
only one intention in mind—to come up with a company, that will revolutionize
the way we do advertising here in the country—to provide our countrymen with
the best available technology out there,” adds Katrina. “Myself, Mr. Mohan
Kulkarni and DEMIKK Holdings, Inc., as represented by Ruben Tiu, came up with
this idea of having a fully-operational Filipino company that offers
world-class, first-class products and services.”
3D Vizion uses proprietary technology to
provide companies with a revolutionary platform that they can use not just to
catch attention, but ultimately, to generate sales. Because of this, the
company has been getting a lot of attention from other organizations who want
to get the word out of their offerings, likewise 3D Vizion’s technology is
slowly being recognized as the new standard platform for more cost-efficient
yet undeniably effective mass marketing efforts.
In addition, multiple studies have found
that similar technology has a proven track record of heightened engagement,
yielding 92% in memory retention among audience, with 68% of said
statistics displaying a higher probability of following the experience with a
purchase. Studies conducted in other industries, such as education also prove
the effectiveness of the medium in making people perceive, understand and
remember ideas.
The hottest and sexiest
personalities from the modeling world is all set to topbill the first Talent
Agents’ Organizationa’s (TAO) Party Skin: The
TAO Models’ Party this February 7 at the posh Genting Club, Resorts World
Manila. Skin is presented by Resorts
World and Genting Club, in cooperation with All Famous, Inc., and Belo Medical
Group.
Singer JayR, Mikael Daez,
Alodia Gosiengfiao, Daniel Matsunaga, Fabio Ide, Kerbie Zamora, Lemuel Pelayo,
Mikel Campos beauty queens Venus Raj, Krista Kleiner, Gwen Ruais, and Hayden
Kho are expected to make this event sizzle.
The event will also
celebrate the achievements of TAO and its member groups in the field of
modeling, may it be for ramp, commercials, and even showbiz.
