... to herself, that is.
Karylle is now the brand ambassador for the 46-year old jewelry brand Miladay. Due to her class, sophistication, and inner beauty that shines despite rough times she went through, making her perfect fit to be the first-ever celebrity endorser of the famed and trusted jewelry brand.
Karylle jumpstarts the jewelry company’s empowering campaign – Miladay Today. In this campaign, Karylle appears in an AVP titled “Sacred Vows,” where she empowers one to make inspired vows to one’s self.“Sacred Vows” is directed by award-winning director Mark Meily. The cinematography is done by award-winning cinematographer Carlo Mendoza (Asiong Salonga), a former classmate of Karylle at the Ateneo de Manila University.
Karylle explains, “It is like being engaged to yourself. It is a brilliant concept that aims to inspire and remind people that loving one’s self is the ultimate key to one’s happiness. At this day and age, one does not need someone else to give one an engagement ring or a dream diamond or any precious jewels for that matter. It’s the best gift of love you can give yourself. I am so happy to be part of this campaign and of this trusted brand.”
The House of Miladay is located in Jupiter Street in Makati, Miladay has branches in Alabang Town Center, SM Mall of Asia, Glorietta 4, The Podium, The Block in SM North EDSA, TriNoma North Triangle and SM City Taytay. For more information, please call 890-6303 or 890-7738 or log on to www.miladayjewels.com.
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