Jones, who recently hosted the official launch of the
skincare brand’s new beauty philosophy, expressed excitement at being part of a
brand she has “loved for years.”
“Neutrogena® is a brand I grew up it,” Jones said. “I’ve been using it
for about 10 years now and to be part of the brand is just a dream come true.”
Born to a half-Filipino and half-Spanish mother and a
British father, Jones was born in the United
Kingdom but grew up in Australia . She came to the Philippines in
2010, following her brother, to embark on her own career. She currently
co-hosts a local lifestyle show on
cable television, and is the beauty and brains behind the popular fashion and
lifestyle blog kimcamjones.com.
According to Ella Reyes-David, senior brand manager for Neutrogena®, Jones “embodies
the personality of the brand.”
Reyes-David added, “The Neutrogena® woman is
naturally beautiful, optimistic and upbeat. Kim is all that, and more, which is
why we’re very happy to have her onboard. As an actual brand user, she
accurately represents the beautifully healthy skin that Neutrogena® advocates.”
Healthy beauty
As an on-cam personality, Jones is often exposed to harsh
lights and heavy layers of make-up. “I tape long hours so you can imagine the
touch-ups. It really takes a toll on my skin,” she said.
To keep her skin healthy, Jones shared that she uses
Neutrogena® Deep Clean™ Cleanser and keeps herself hydrated. On work-free days, the
bubbly social media celebrity also likes to keep it relatively make-up free.
“What I love about Neutrogena® is that it’s very simple, and it’s really beneficial for
your skin. But it should be a complement to more important skincare habits like
drinking a lot of water to stay hydrated,” she said.
“Applying sun screen is really a big part of my skincare
regimen,” she added. “Other than that, I do the normal things like cleansing,
toning and moisturizing. I’m very minimal. I try to keep my skin sort of
exposed so it can breathe.”
For women who aspire for beautifully healthy skin, Kim
advises a balance between finding the right skincare brand and living a healthy
lifestyle. “Skincare is so important but that’s not all of it. Beauty really
does come from within. It will resonate from your personality, your level of
fitness, your health, and even your eating habits. All those should be part of
your overall beauty regimen.”
As part of Neutrogena®’s campaign for beautifully healthy skin, Jones is featured
in three online videos debunking common beauty myths. Visit http://www.youtube.com/user/NeutrogenaPH or log on to https://www.facebook.com/neutrogenaphilippines for information.