The international skincare brand launched a new beauty philosophy that features the well-loved Neutrogena® skin care range including the Deep Clean™ facial cleansers, the Ultra Sheer™ sun protection range and the Hydro Boost™ gel and water-based moisturizer.
The launch is part of the brand’s new campaign and advocacy for beautifully healthy skin.
“Many Filipino women believe in tiis ganda, making it acceptable for them to go through skin irritation and discomfort in the name of beauty,” Ella Reyes-David, Neutrogena® senior brand manager, said. “Our main goal is to spread the message that healthy is the new beauty.”
According to Reyes-David, Neutrogena®’s products “combine scientifically proven formulas with skin-friendly ingredients.” She added, “This combination allows Neutrogena® to effectively address skin problems in a healthy and pleasant way.”
The launch event was hosted by Filipino-British TV host and social media celebrity Kim Jones, who is also the brand’s new ambassador.
Skin-friendly and effective
In highlighting the distinct features of its new line of skincare products, the brand used common beauty myths to illustrate the Neutrogena® difference. During the launch, videos of various women, including Jones, sharing their deeply held tiis-ganda beliefs and how they debunked those with the help of Neutrogena®, were revealed.
For instance, unlike traditional facial cleansers that leave skin dry and squeaky, Neutrogena® Deep Clean™ cleanser cleans deep down into pores to dissolve dirt, oil and make-up residue, effectively removing up to 99 percent of impurities, minus the post-wash dryness.
“A lot of women think that dryness is a good sign that the skin is clean,” Reyes-David explained. “In reality, it just means that your facial wash is stripping your skin of moisture.”
The new Neutrogena® Hydro Boost™ Water Gel, a water- and gel-based moisturizer, proves that moisturizing does not have to be an oily process.
Upon application, it instantly hydrates, and helps soothe and calm skin, leaving it soft, supple and oil-free.
It is made with a combination of Olive extract and Hyaluronic acid that allows it to provide up to 200 percent hydration, plus a Progressive Release System that keeps skin hydrated for up to 12 hours.
“Our users are actually amazed at how light and non-greasy Neutrogena Hydro Boost™ is,” Reyes-David added. “It’s definitely raising the bar for moisturizers.”
Later this year, Neutrogena® is also set to launch the Fine Fairness® moisturizer, a water-based gel cream which combines Vitamin C and Hexinol to reveal beautifully healthy and fairer skin in just three weeks.
Ultra protection, ultra light
Ultra Sheer ™, Neutrogena®’s powerful solution to sun protection, has Dry Touch™ technology which provides excellent aesthetics—it does not leave that sticky white film or residue upon application which people have come to associate with sun screen products.
It is also water- and sweat-proof, non-greasy, and in fact, leaves a light velvety feel for more comfortable use. Ultra Sheer™ sun protection range has SPF 50 and has specific variants available for face and body.
More importantly, Ultra Sheer™ packs the full benefits of Neutrogena®’s patented and breakthrough sun protection technology complex called Helioplex™.
Helioplex™ was specifically engineered to deliver very high, very broad and photostable UV protection which means it does not lose its effectiveness even with continued exposure to sunlight. Helioplex™ provides the full coverage for UVA/UVB spectrum by harnessing two proven safe and effective sun screens, Avobenzone and Oxybenzone.
“Avobenzone is one of the world’s most powerful UVA absorbers today but it is also photo-unstable,” Clarisse Mendoza, guest dermatologist during the launch, said.
“Oxybenzone is a very good UVB absorber with some UVA absorbency. Together with the Helioplex™ stabilizing technology, these two provide high, broad spectrum and photostable coverage.”
Redefining beauty
“Neutrogena® is a brand that has built its reputation by making a concrete difference in beauty and skincare through real results,” Reyes-David said. “And the reality is that there are healthy ways to be beautiful without going through tiis ganda.”
Deep Clean™, Ultra Sheer with Helioplex™ and Hydro Boost™, along with other Neutrogena® products, are available for purchase online via www.healthybeautycircle.com. To watch Neutrogena®’s videos on debunking beauty myths, visit http://www.youtube.com/user/NeutrogenaPH or log on to https://www.facebook.com/neutrogenaphilippines for information. 
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