BUM Equipment: What's Your Story?

Local clothing label BUM EQUIPMENT encourages the youth to step forward and be heard

Whether you're the wallflower type who just quietly sits in the corner and watches the world pass by, or the angst-ridden rebel who always feels the need to challenge the norm and practice independence, you've got an interesting story to tell.

The same idea is behind Bum Equipment's latest project called My Story. Highlighting creativity and individuality, My Story is an ingenious contest hatched by the guys behind the local clothing brand to answer the youth's urge to establish their identities and be heard by the world. It's especially designed to those who express their sentiments, inner thoughts, and repressed emotions through clothes and personal style.

Open to boys and girls 13 years old and above. My Story encourages the youth to express their passion, angst or opinion about the who they are,their realities, through fashion and photography.

In 300 words or less, contestants must write a short story about how Bum and their love for dressing up have influenced their "realities." They can submit as many entries as they want, provided that each of their story is supported by a photograph of them wearing pieces from Bum's "My Story" collection. However, they can only wear specific pieces for one photograph, so it means that every entry must have a different set of clothes.

Cool prizes awaits the lucky winners. The one who can come up with the most creative story with great photos will take a home a 16 GB Apple iPad 2. Two second prize winners will receive Samsung ES65 Compact Cameras. Apple iPod Shuffle units will be given away to five semi-finalists.

So if you're up for the challenge, whip out your cameras, don your statement BUM pieces and show the world what you've got.

To see more of Bum's My Story collection, visit BUM boutiques and any leading department stores and look for pieces with the "My Story" swing tags. To know more about the contest, visit www.bumequipment.com.ph.