Hotel SOGO: Pillow Fight Manila 2011

Press Release

HOTEL SOGO SPEARHEADS THE BIGGEST PILLOW FIGHT EVENT IN MANILA

Hotel Sogo, the largest hotel chain that has marked every bustling major transportation hubs with its presence, dominating every urban and suburban landscape and providing affordable, yet quality hotel services for every traveler in need of hotel facilities in the Philippines, is coming out with a series of activities in the next few months that will culminate in a big event by November 2011.



Hotel Sogo will break the record for the World’s Largest Pillow Fight with a free rock concert led by the country’s top performing bands. The younger members of the society are expected to look forward to the first biggest Pillow Fight in the Philippines, which is definitely new to the Filipino. Preparations are under way, and further announcements as to the details will soon be made.



“We will call on all our Kababayans to help us break the record, which now stands at a little less than 4000 people participating in a Pillow Fight, come November 2011,” declared Mr. Gus Corpus, Hotel Sogo’s Chief Operating Officer.



The official world record states that the largest pillow fight took place at Minehead Butlins in Somerset, UK, on 14 November 2008. The same event was also intended to help a charitable advocacy as part of the BBC’s Children in Need night.



Pillow Fight is a game played among the young, where participants hit each other with a pillow in a comfortable venue. In other countries, the game became popular even among adults, and has turned into an organized outdoor pop culture activity. In 2010, Pillow Fights were held in several cities in the USA, Canada, Spain, Poland, the UK and even Hong Kong. Hotel Sogo will be the one to introduce this good-humored lighthearted event to the Filipinos by holding the biggest pillow fight event ever: the largest in the world, the first in Manila



“This forthcoming event is a challenge, as well as a creative endeavor that we would offer to the Filipino. We hope for their support, as we continue to be ‘So Clean… So Good!’”
Mr. Corpus concluded.