Monday, July 4, 2011

Of E-Commerce and Multiply

Online sellers. You see them everywhere you go in the internet. It interests you. It excites you. It annoys you. Because it makes you want to shop. But whether you like it or not, it is the newest way of establishing a small enterprise. Whether you like to admit it or not, this way of commerce is here to stay.

Multiply started out as a social network, but in a few months' time, it has become a new medium of e-commerce because it made online selling not only possible, but easily available too. This is because the photos and videos of products can be shared for potential buyes to browse on.

Now Multiply boasts more than 82,000 shops to browse at, with that number of sellers from the Philippines alone, Multiply has become a vibrant shopping destination with an e-commerce platform, thus making Multiply.com the widest on-line shopping portal in the region. Aside from providing the widest range of on-line shops, Multiply’s strength as an on-line business platform remains unrivaled. With over thousands of successful registered merchants, Multiply has evolved to become a viable business platform for aspiring entrepreneurs.

Much like any other business, it is crucial to determine what your unique selling proposition is. The growth of Multiply as a social shopping network was rather organic, with netizens first seeing its potential as a business platform,” said Multiply Philippines CEO, Jack Madrid, “We listened to the needs of the market and discovered the strength of Multiply, harnessed this opportunity and developed a fully-functioning e-commerce site with the introduction of Multiply Commerce” added Madrid.

For buyers, Multiply Commerce developed the Marketplace that offers a listing of a wide variety of shops while sellers can take advantage of the Multiply Commerce program.

Multiply Commerce: Offering real-world success for entrepreneurs, on-line
With the introduction of the Multiply Commerce program, sellers can now optimizetheir businesses with its new features that will help push their businessesforward:

1. Payment System
In the Philippines, Multiply has partnered with Banco de Oro virtual card, BPI, Paypal and Globe Gcash to ensure fast and safer payment systems since buyers will be paying Multiply.com directly rather than individual shops. In effect, Merchants don’t need to open separate accounts to offer different payment options. They just need a BDO or BPI account where Multiply.com will transfer earning to begin selling.

2. Product Listings
The product listings feature allows sellers to categorize their merchandise instead of just using the photo album function to share their wares.

3. Stock Room
The Stock Room feature offers merchants a dashboard of product listings for more efficiently managing their business.This is where they can manage inventory, monitor orders and update product listings and track their cashflow.

4. Buyer Protection
To ensure safe and seamless transactions, Multiply Commerce offers a Buyer Protection program for sellers who opt to become Trusted Sellers. In this arrangement, Multiply will be able to help the shoppers and merchants resolve transactional issues in case of any disputes.

5. Shopping Cart
Interested buyers can easily buy several items from a single shop or several items from different shops in one go. This feature fastens the purchasing procedure because they need not contact eachshop for individual for multiply orders.
For existing sellers, Multiply Commerce provides step by step instruction on how to migrate their merchandise from Photo Albums to the new selling platform. Once the seller migrates to the program, Buyers who log into Multiply.com will be able to to buy more easily and more securely using the new platform.

With the introduction of the new and improved Multiply Commerce that takes on ane-commerce platform, buyers and sellers can enjoy easy, safe and accessibleshopping at their convenience.

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