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Most of us are blessed with healthy feet from the day we are born, but problems often arise with the development and abuse which we subject these feet to later in life by wearing inappropriate footwear. Statistic has shown that between 75% to 80% of the adult population has some form of foot problem and unfortunately, most people do not seek advice on it.
As we age, mobility is a major contributor to a satisfying life but foot ailments can be a contributor in making it difficult; if not impossible to work or participate in daily activities that can keep us active and healthy. Foot problem can lead to knee, hip and lower back pain that can also limit mobility. Most foot ailments stem from the cumulative effects of years of wear, tear and ‘abuse’ which we subject our feet to. Women have four times as many foot problems as men because they have a long history of wearing high heels and/or pointy toe shoes. In some cases foot ailments can be an early signal of more serious medical problems like arthritis or diabetes.
Mr Raymond Ng founded Dr. Kong Footcare in 1999, with a mission to educate the public on the importance of foot health. Since its inception, it has grown rapidly; having expanded to 62 retail outlets in Hong Kong, 70 retail outlets in China and now arrive on Philippines shores .
Children of this generation have everything from their doting parents who may fail to address their children's needs of development for healthy foot among their many concerns. Study shows most parents overlook the importance of their children's foot problems and suitable shoe types. This may lead to foot problems such as flatfoot and rearfoot valgus, affecting an otherwise healthy and normal development. Over 60% of school children have foot problems and 70% of parents lack foot health knowledge. Dr. Kong conducted a survey to investigate parents' awareness and concern levels of foot health. Questionnaires were used to interview 1700 parents whose children ranged from 4 to 14 years of age. The survey shows that over 60% of school children have foot problems, among which 70% are of flatfoot, 30% are of rearfoot valgus. Nonetheless, nearly 40% of school children were ignorant of these problems and 70% of parents had insufficient knowledge in flatfoot and rearfoot valgus. The survey also shows that over 70% of parents expressed great concern for the foot health of their children, but only 35% of them had brought their children for foot health check. It shows the ignorance of foot health among parents and children is significant.11 June 2013
Wheatgrass leader announces company name changeThe country’s leader in wheatgrass-powder distribution, Easy Pha-max Philippines, is now called Wheatgrass C.A.N. International Inc. (WCI).
This was announced by Edward Ling, chair and chief executive officer of the six-year old company that was established in July 2007 and incorporated in November of the same year.
The old name no longer fits, Ling said. The abbreviations C.A.N. in the new name stand for cleanses, alkalizes and nourishes which reflect more what their products do in improving body health.
The name change will unify the company's existing product line with new wheatgrass-enhanced and probiotics products that will soon be introduced in the local market under new brands, each preventive in nature addressing specific organs of the body.
Current products under the Easy Pha-max brand will remain the same and continue to be promoted as the flagship brands. The office and contact details remain unchanged.
"Right from the start, we have focused on fact-based product information, what each of our products do for the body at the cellular level. Our staff of registered nurses and dietitians provide telephone and face-to-face counseling to our customers and our info is backed up by scientific research and testimonials from those who have benefited from our products," he said.
"There are other wheatgrass brands in the market, but with the aggressive selling of some 100 active Bio-Preneurs, our products are now available in 2,936 retail establishments nationwide that include supermarkets, drugstores and Easy Pha-max kiosks in the leading malls," he added. The Bio-Preneurs are the company's authorized distributors.
Among the retail outlets are Mercury Drug, Watsons, 7-Eleven, Generics Pharmacy, Rose Pharmacy, South Star Drug, S&R, Manson Drug, SM, Robinson’s Supermarket, Landmark Supermarket, Puregold, Shopwise, Rustan’s Supermarket, Festival Mall, Cebu Park Mall, Gaisano, CDO Limketkai.
Since January this year, Metro Manila restaurants have included the wheatgrass beverage in their drinks menu, among them Claw Daddy (Quezon City, Taguig, Mandaluyong), Makati Sports Club, Slice High Street, Relish at Ponte, Sugarleaf, Celadon, Simply Thai, Kopi Roti, Berjaya Hotel, and ADB Commissary.
Ling said WCI's business direction will remain focused on diversifying its revenue sources and delivering total customer satisfaction by bringing better health to every Filipino doorstep.
"Legends" Tracklist:
Slice at Bonifacio High Street Central, is the latest restaurant offering Wheatgrass Can, the ready-to-drink wheatgrass juice distributed by Easy Pha-max Philippines. Slice at High Street is owned by Sen. Pia Cayetano.
Sales associate Jeryl Bandelaria who is leading this expansion plan beyond the traditional convenience stores and drugstores has this to say, "Now, more than ever, Filipinos are seeing the need for a change in lifestyle, especially in what they eat and drink. It's our continuing goal to make our wheatgrass drinks available to family and kid-friendly establishments offering healthy food alternatives."
Apart from the new outlets, Easy Pha-max wheatgrass-based products are available in 2,936 retail establishments nationwide that includes supermarkets, drugstores and Easy Pha-max kiosks in the leading malls.
