February 2014. Over 20 years ago, Philip Abadicio was
invited to write for the lifestyle section of the Manila Times. He had no
journalism background but he always wanted to know what was the latest, the
newest restaurants and food finds, the upcoming designer and the best new work
of the artists, the interior decorators and the culturati, and he wanted to
know how the glitterati lived. It was the end of the excessive discos of the
80s and the start of the all-night clubbing 90s.
For years, Philip Abadicio has
been writing about the newest, the most delicious, the best dressed, the
ultimately exclusive, and the lives of the rich and raunchy. He was also a PR
practitioner and established RPA & Communicate where he mastered the ropes
of the lifestyle industry. The
experience gave him the chance to hobnob with some of the country’s celebrities
in society, showbiz, business, politics and media. It molded Philip into the Lifestyle Guy. His renewed contract for a 2nd Season with TV5 has given him
an assurance of his status as the only TV show and host that paves the way for
lifestyle to be more interesting and within reach of all Filipinos. Philip
Lifestyle Guy airs Sundays, 11 a.m. to 12 noon on TV5.
“In the past, lifestyle was
mostly for the affluent, the highly educated, and because of this perception,
it catered to a very limited audience. I want Philip Lifestyle Guy to be
relevant and enjoyed not only by people of wealth and influence but by all our
Kapatid here and abroad,” explains Philip Abadicio with so much passion. The lifestyle show will make the audience
experience the delicious food, the wonderful places, the latest gadgets, the
latest fashion, the beauty fixes, the spa treatments, and all other aspects of
lifestyle.
Philip fondly calls his viewers
and readers ‘lifestylers.’ “It’s a term of endearment for all those who watch
the show, consult me about their lifestyle concerns, have joined our contests
on-air and of course, online,” he shares.
Philipabadicio.com brings the art and style of living with more in-depth
information on some of the feature stories of the show, Philip Lifestyle Guy. The show and more recently, the website, have become an eye-opener on
how life can be lived in style and with loads of fun. Philipabadicio.com
is the Lifestyle Guy’s Site for Lifestylers!
“We hope to provide a lifestyle
show where we all learn and be more conscious of the beautiful, inspiring and
delicious things around us. It’s a show that I’m hoping will educate, entertain
and inspire all of us,” he explains. Philip Lifestyle Guy will be visually
appealing, culturally enriching, and gastronomically appetizing with the
different segments in every episode.
In 2014,
lifestyle is made move available by Philip Lifestyle Guy and
philipabadicio.com. There are on-air and online contests where the audience and
readers can easily participate and win various lifestyle experiences. You can
also find out about the contests, winners and other announcements on their
social media accounts: ‘like’ Philip K. Abadicio on Facebook and ‘follow’
@philipabadicio on Twitter and Instagram.
Philip
Lifestyle Guy is produced by Style RPA Media, directed by Dave Hukom and
Tootoots Leyesa, and written by Rod Divinagracia. It airs on TV5 every Sunday
from 11 a.m. to 12 noon. Set to provide more fun, information and entertainment
to your TV viewing experience, get ready to travel Metro Manila and other parts
of the country with style, as media maven Philip Abadicio shows you how to
celebrate and live a good, happy and stylish lifestyle, whatever status,
situations and circumstances you have right now.
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