Saturday, March 24, 2012

Madonna most involved for her 12th studio album “MDNA”




If listeners find all the earmarks and trademarks of Madonna in her latest album, that’s a testament to her deep involvement to the process of creating the package, her twelfth and first outside her old label. The power play of maturity and a new beginning she's now embarking on makes this one another turning point to her career strengthened by ingenuity and artistic adventure.    

While the album title, “MDNA,” is a mere abbreviation of the Mother of Invention’s  world-famous name (as suggested by collaborator M.I.A), its accidental meaning, being Madonna’s DNA, actually defines the finished product as her imprint as one of the world’s most successful artists of all time can be heard all over the collection.  

The 12-track album, to be released this March 26, is led by the cool single “Give Me All Your Luvin” featuring Nicki Minaj and M.I.A. By now the track has spread via limited privilege as provided by iTunes --- in the process only hastening the interest and anticipation for the Queen of Pop’s album since 2008.

Her recent Super Bowl appearance seemed to have rubbed on to this engaging track as its official music video has football and cheerleading as main themes.

A second collaboration between Madonna and Minaj comes in the form of the song “I Don’t Give A.”

Album producer Martin Solveig pointed out in an interview, "Madonna is as involved as you can be in the recording process. We literally co-produced the tracks. I mean, at some point she wanted to choose the sound of a snare drum or a synth and that kind of stuff. She was really in the session!"

One other track of high interest prior to the formal physical CD release is “Masterpiece” which bagged the Golden Globe Award for Original Song in the last edition of the Awards.

Recorded in New York and LA, “MDNA” had Madonna reworking with ex-collaborator William Orbit (who worked on “Ray of Light”). The latter co-wrote and co-produced several cuts for the new album.

Other numbers in the album are “Girl Gone Wild (second single),” “Gang Bang,” “I’m Addicted,” “Turn Up the Radio,” “Some Girls,” “Superstar,” “Love Spent,” “I’m A Sinner” and “Falling Free.”

Madonna’s “MDNA” is officially out today, March 26 under MCA Music in CDs at leading record bars nationwide or online via mymusicstore.com.ph. To download Madonna’s current single, “Give Me All Your Luvin” featuring Nicki Minaj and M.I.A. on your mobile phones, just text KB285 and send to 2332 for GLOBE/TM, text GIVELUVIN and send to 2728 for SMART/ Talk N’ Text and text 5493368 and send to 2300 for SUN Cellular.

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